Leadership that moves people and ignites change

People-centred programmes, products and strategies that elevate how you lead, collaborate and innovate.

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The Problem

Organisations worldwide spend over $300 billion annually on leadership and team development initiatives. Yet according to Gallup's research spanning two decades, global employee engagement sits at just 21% — and Europe posts the lowest employee engagement scores in the world, currently sitting at mere 13%.

The investment is there. The results are not.

Text on a teal background stating: "$300bn spent annually".
A teal background with white text stating, "21% global engagement."
A teal background with white text displaying '13% Europe engagement'.

At Impulsum, we believe that this gap exists because most leadership development focuses on processes, frameworks and competencies and not enough on people, their psychological safety, their ability to truly connect, collaborate and lead.

That is the problem we exist to solve.

Whether you lead yourself, a team or an entire organisation — we've got you.

Lead with clarity. Grow with confidence.

Develop the mindset, skills and strategies to navigate complexity, inspire others and future-proof your leadership practice.

Leader Programmes

When people feel safe, teams prosper.

Create the psychological safety, motivation and shared direction your team needs to collaborate effectively and deliver measurable results.

Team Solutions

Build cultures that last.

Partner with us for strategic advisory, culture transformation and leadership development that equips your people for the challenges ahead.

Our Approach

Meet the Founder

Baiba Žiga is an award-winning consultant, certified leadership coach and internationally recognised team development expert. She brings world-class solutions to leaders and organisations who understand that navigating today's complexity starts with people and are brave enough to make that their priority.

Meet Baiba and the Team

“I've spent over a decade working with leaders and organisations across the UK, Scandinavia, USA and South America. One thing has been true in every single room I've walked into - people want to be seen, valued and contribute in meaningful ways. Understanding and speaking to this universal truth is what makes teams do remarkable things. Helping leaders and organisations tap into that potential has become my life's work.”

A smiling woman walking on a city sidewalk, wearing a navy blazer, white blouse, and dark blue jeans, with buildings and greenery around her.

Trusted by Leaders Worldwide

  • “Baiba has a rare ability to make complex subjects deeply relatable — without ever compromising their intellectual depth.”

    Dr. Loretta Daniels, CEO & Founding Partner, Kendall & Kendrick Consulting Group

  • “Baiba's natural intellectual curiosity has led to a well-rounded depth of knowledge across people, leadership and organisational development.”

    Vicky Bramley, Head of Strategy, Simplyhealth

  • “When I think Leadership expert — Baiba Žiga is in my global Top 5. She is skilled at coaching leaders and teams to be more inclusive, confident and impactful.”

    Amanda Obidike, CEO & Co-Founder, STEMi Makers Africa

Organisations we have worked with

  • The emblem of the Central Financial and Administrative Authority of Latvia with text in Latvian.
  • University of Southampton logo with shield emblem and text
  • Logo for Herrmans with a blue circular icon and black text.
  • UN Women logo with a stylized globe and the text "UN Women United Kingdom" in blue and gray.
  • Logo for Ventspils Augusts Technology Park, featuring interconnected circles with the letters V, A, T, P over a white background, in orange color.
  • Home Grown logo featuring a cartoon alligator wearing a hat and holding a shopping bag, with elegant script text that says 'Home Grown'.
  • Oxygen logo with a black 'oxygen' word and a blue circular symbol on a white background.
  • OnSkil logo with purple text and pink colon symbols on a white background.
  • Logo for Urban Yoga Lab featuring a stylized blue 'U' shape and black text.
  • Hult International Business School logo featuring a geometric leaf design with text.
  • SLG Consulting logo with a stylized geometric icon in maroon and the text 'SLG.Consulting' in black.
  • Queen Mary University of London logo with a crown icon in blue and the university name underneath.
  • Logo of STEMi Makers Africa featuring a green map of Africa inside an atomic structure with black electrons orbiting and green electrons, with the text 'STEMi Makers Africa' and the website 'www.stemiafrica.org'.
  • European Union flag featuring a circle of 12 yellow stars on a blue background with the text "European Union" underneath.
  • Abstract geometric art with black, blue, and white lines forming intersecting patterns
  • Logo of the European Technology Chamber with stylized orbit lines and the text 'European Technology Chamber eutec.org'.
  • Vodafone logo featuring a red speech mark symbol above the company's name in lowercase red letters on a white background.

Featured Product

Featured Product

“Everyday leadership steps” card set [ENG] “Everyday leadership steps” card set [ENG]
“Everyday leadership steps” card set [ENG]
€35.99

Leadership isn’t built through one-off big moments, but through small, intentional actions repeated every day. In a world of constant change, these microsteps create trust, strengthen collaboration and enable meaningful, lasting impact.

This card deck invites you to practise leadership in simple, purposeful ways. Each card offers a short, actionable prompt designed to support collaboration, foster a supportive environment and inspire growth - all in under 15 minutes.

Perfect for both emerging and experienced leaders who want to lead with intention, even on the busiest days.

52 cards. 4 categories. 15 minutes a day.

A practical tool for building leadership habits that stick — solo or with your team.

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