Derived from the Latin word for "impact," Impulsum encapsulates our core philosophy – every impactful action begins with an impulse.

Portrait of Baiba

Hi, I’m Baiba

I’m the Founder of Impulsum, and I'm here to challenge the status quo and conventional thinking. If you're ready to ignite innovation and drive transformative change, I'm your trusted partner.

Originally from a small town in Latvia, over the past decade I've collaborated with global NYSE and FTSE100 giants, agile start-ups, governmental bodies and non-profits in Tech, Culture, and Talent sectors. This journey has equipped me with a diverse skill set, a nuanced understanding of industries and commercial environments and empathy for the strategic challenges leaders face in this ever-changing world.

Today, I help global leaders and organisations to future-proof their careers and businesses. I focus on elevating leadership skills, accelerating team performance and fostering purpose-driven cultures. I’m partnering with those who see the powerful synergy between profitability, growth, and purpose.

If you're a leader ready to level up your leadership practice and build high-impact teams and sustainable global brands, I’d love to connect!

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The Impulsum way

We are more than just a team of seasoned strategists and coaches; we are your dedicated  leadership transformation partners. We dive deep into understanding you unique challenges, identifying specific pain points and their severity. Our mission is to equip you with the latest tools, insights and skills, ensuring that you not only navigate but thrive in the ever-evolving business and leadership landscape.

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What sets us apart

Science-Backed Precision: No guesswork here! Our approach is rooted in science, underpinned by data, providing a visual, measurable and optimisable strategy.

Personalised Collaboration: We tailor our methods to you, focusing on your distinct leadership or business challenges. Your journey is unique, and so is our approach.

Expert Cohort: A dedicated team of seasoned business strategists and leadership coaches stands ready to co-create solutions with your teams. This synergy ensures unparalleled impact, turning challenges into opportunities for growth.

Impulsum is who WE are

Growth

We are fuelled by insatiable curiosity, constantly evolving to empower our clients and communities with the latest insights and skills. Together, we create a ripple of positive impact worldwide.

Collaboration

We believe that lasting impact and meaningful change are products of collective efforts. Our success is fuelled by our ability to cultivate robust partnerships and unlock diverse skills and perspectives.

Integrity

Our foundation rests on robust moral and ethical principles. We uphold an unwavering commitment to excellence and gladly shoulder the responsibility for the decisions and actions that shape our journey.

Organisations we have worked with

Testimonials

  • “With great attention to detail, Baiba crafted a comprehensive and engaging module as part of our Executive Women's Leadership Certification Program that guided participants through a transformative journey of self-discovery and mastery. I was impressed by Baiba's expertise and ability to seamlessly apply tools and methods making intricate subjects relatable without compromising their intellectual depth.”

    Dr. Loretta Daniels, CEO & Founding Partner, Kendall & Kendrick Consulting Group

  • “Baiba’s energy, enthusiasm and ‘can do’ attitude has delivered great successes through her passion and determination to drive change and improvements for the benefit of the business. Baiba’s forward thinking and strength in building supportive and engaging relationships has led to her leading teams to deliver, even in challenging circumstances.”

    Debbie Edmunds, Senior Director, Incident Analysis Group, Carnival Corporation

  • “Baiba's commitment and energy to every initiative is second to none. Baiba has a natural intellectual curiosity that has led to a well rounded depth of knowledge in a broad range of subjects that is a strong foundation for all future roles. It is a pleasure to have worked with someone with such drive, focus and determination.”

    Vicky Bramley, Head of Strategy, Simplyhealth